Star Sports onboards content creators to spice up IPL 2024

Star Sports, the official broadcaster of the IPL 2024, is banking on India’s wellknown and upcoming content creators to add lustre to the cricketing lineup, heighten engagement with cricket fans and encourage hidden creator talent in the country to come to the fore.

Star Creator’s Network – marrying cricket with creators

A first-of-its-kind initiative in India has already been launched – the Star Creator’s Network – to bring together the cricketing universe with the world of content creators. It gives creators the opportunity to build content around themes and narratives relevant to #IPLonStar. On the other hand, the sports channel’s cricket coverage will benefit from the creativity and following of the selected creators.

It started with a box cricket challenge “Ajab Gajab T20 Challenge” which involved select creators such as Abhishek Malhan, Akshay Gupta, Raj Varma, Thugesh and more playing alongside modern greats of the game like Steve Smith, Irfan Pathan, Harbhajan Singh, Ambati Rayudu and more, who’re a part of Star Sports’ commentary panel for TATA IPL 2024. The Challenge was aired on Star Sports on March 24.

Catch the Action With The Creators

As The Reelstars reported earlier, 24 year old Delhi based creator CarryMinati will host ‘Cheeky Singles’ for the channel and will have Carry’s take on the week of Cricket gone by and on contextual themes emerging among passionate fans, presented in his inimitable style. The episodes will air every weekend at 12.30 pm.

Star Sports has also teamed up with Madan Gowri, one of the top content creators in Tamil, to spice up CSK match-days. Madan Gowri will curate fan reels, produce vlogs and take fan questions, which he will get Star Sports Tamil experts to answer. Gaming influencer Ocean Sharma and Food & Travel vlogger Sahiba Bali have also been enlisted to present Star Sports’ coverage of TATA IPL 2024. As part of its Star Nahi Far initiative, the channel is also giving select content creators the chance to engage with IPL captains in a bid to explore never-seen-before dimensions to the Cricketers’ profile.

Dream Jobs For Upcoming Creators

Star is going beyond established creators this IPL. It plans to tap emerging talent and help them build their profile as a sports content creator. ‘Dream Job’ presents a thrilling opportunity for aspiring creators across India, inviting them to embark on an engaging 8-week challenge centred around captivating themes of the IPL. The ultimate prize awaits the winner—an esteemed chance to become an anchor on Star Sports during the upcoming ICC Men’s T20 World Cup. This career-defining moment offers unparalleled exposure to the creator on a global stage.

Star Sports Goes the Meta Way

In collaboration with Meta, the channel will also engage with content creators representing each of the 10 regions represented by IPL teams to expression passion, fandom and support. The channel says it aims to foster a deeper sense of community engagement while showcasing the vibrant diversity of the Cricketing landscape like never before.