Marketing today is a reality show. On one side, we have traditional celebrities, those larger-than-life figures who have been selling everything from unhealthy soft drinks to...
What happens when social media stars shake hands with traditional political campaigns? The answer is simple: it’s the rise of a new influence style. The advancement...
The influencer marketing landscape is undergoing a fascinating transformation. According to Statista, the global market has exploded from its 2019 levels to reach $24 billion in...
Would you agree less if I said YouTube is the king of video platforms? For over a decade, it has given life to countless creators who...
One thing is clear: traditional methods are no longer enough to capture viewers’ attention and build trust. Along with people’s methods to captivate the audience, they...
Instagram was a photo-sharing app, but today, it has evolved into an ecosystem of entertainment, shopping, and occasionally, outright absurdity. With over a billion users scrolling...
Artificial intelligence (AI) may soon overtake the creator economy as it help to reduce costs, simplify content production and evolve traditional work culture.As we covered in...
Paakashala is a popular name in Karnataka’s restaurant industry. This company launched Paakashala Diaries, a first-of-its-kind video series that holds the viewers’ attention by showing a...
The power of social media inspired Ashish Kaushik to start his platform, The Undiscovered. This initiative touched many remarkable milestones by showcasing the untouched and unknown...
India’s influencer marketing space is experiencing a period of explosive growth, fueled by the increasing power of social media and the growing influence of content creators....