Influencer Apoorva Mukhija, popularly known as The Rebel Kid, ‘s departure from her Mumbai apartment has raised fresh speculation about her possible exit from the digital content...
Marathi influencer Neel Salekar, who has a digital following of over 2.9 million on Instagram, has been chosen to lead Dettol India’s new regional campaign, ‘12...
Meet Siddhesh Lokare, or as his online family calls him, Sidiously. He’s not just a content creator. He’s a movement himself. Charming, soft-spoken, and incredibly grounded,...
KFC India has dropped a hot and spicy surprise for fans nationwide. In a first-of-its-kind move, the fast food giant has partnered with popular YouTuber CarryMinati...
What do you get when you mix mystery, Instagram, and a scoop of celebrity? The answer is Vaddy — the new mascot from Vadilal Ice Creams...
Farah Khan marked the first anniversary of her YouTube channel with a lively celebration featuring the cast of the beloved sitcom Khichdi. The special episode brought...
BIG FM is taking a fresh leap into the digital space by introducing something new, a Digital Jockey. And guess who’s been brought on board? Popular...
India’s influencer marketing industry is booming, and to address the need for structure in this fast-growing space, industry leaders have come together to form rankings. The...
The digital influencer world in India just got its first structured playbook, a code of standards. The Indian Influencer Governance Council (IIGC), a self-regulatory body for...
Today, most child influencers are no longer just kids. Many are now “fully evolved influencers and mini-celebrities on platforms like YouTube and Instagram. They dance, prank,...
