AI influencers take home Rs 80k per post, says Paytm’s CEO

AI influencers take home Rs 80k per post, says Paytm’s CEO

Paytm’s founder and CEO, Vijay Shekhar Sharma, thrust the spotlight onto the realm of artificial intelligence (AI) influencers, and the revelations are raising eyebrows across the digital landscape.

Paytm’s founder and CEO, Vijay Shekhar Sharma, thrust the spotlight onto the realm of artificial intelligence (AI) influencers, and the revelations are raising eyebrows across the digital landscape.

“Non-human – AI generated – influencers already generating More than ₹80,000 per post!” Sharma exclaimed on X (formerly Twitter), emphasizing the seismic impact of AI-created influencers in comparison to their human counterparts. His tweet is not just a tidbit; it’s a wake-up call to acknowledge the underappreciated prowess of AI in shaping the influencer economy.

This revelation comes at a crucial juncture for Paytm, which recently made headlines for laying off over 1,000 employees. Sharma attributes these workforce adjustments to the implementation of AI technology, a move aimed at enhancing operational efficiency.

In a post on X outlining his plans for the new year earlier, Sharma shed light on Paytm’s increased reliance on AI in customer care operations. The company is actively working on leveraging AI to personalize user experiences, a strategic move reflected in the revamped Paytm app’s home screen.

“We are transforming our operations with AI-powered automation to drive efficiency, eliminating repetitive tasks and roles to drive efficiency across growth and costs, resulting in a slight reduction in our workforce in operations and marketing,” explained a Paytm spokesperson to Moneycontrol.

The goal? A cleaner, more streamlined operation, saving the company 10-15 percent in employee costs. While the embrace of AI has sparked shifts within the company, it also positions Paytm at the forefront of adapting to the evolving technological landscape.

Sharma’s comments serve as a noteworthy reflection on the current and future role of AI in the business world, urging a reevaluation of its influence on industries, influencers, and employment structures. As Paytm continues to integrate AI into its operations, the company’s journey becomes a case study in navigating the delicate balance between technological innovation and workforce dynamics.