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Aishwarya Mohanraj partners boAt To Fight Female Objectification in Music

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Aishwarya Mohanraj partners boAt To Fight Female Objectification in Music

As Women’s Day approaches, audio wearable brand boAt is stepping up to challenge the objectification of women in song lyrics. Collaborating with content creator Aishwarya Mohanraj, the company aims to address the prevalent issue of derogatory language used to describe women in music, aiming to shift the narrative towards empowerment.

Redefining Language: Introducing ‘Ai-tem’

boAt is not just highlighting the problem; they’re offering a solution. The company has introduced ‘Ai-tem’, an innovative artificial intelligence tool designed to recommend empowering language when referring to women in music. With ‘Ai-tem,’ boAt aims to reshape the conversation and encourage artists to use language that uplifts rather than objectifies.

Aishwarya Mohanraj’s Standup Deconstruction

As part of the campaign, creator Aishwarya Mohanraj delivers a satirical standup routine. Using humor and PowerPoint slides, she deconstructs the absurdity of using terms like ‘item’ or ‘tandoori murgi’ to describe women, sparking crucial conversations about objectification.

Collaborative Efforts with Quick Commerce Apps

To amplify their message, boAt has collaborated with quick commerce apps like Swiggy Food and Zepto. Through collaborative content, they aim to highlight these brands as the “real items,” drawing a clear line between objects and women and reinforcing the message that women are not commodities.

Commitment to Change

Aman Gupta, co-founder and CMO of boAt, emphasizes their commitment to leading the charge for positive change. Through humor, satire, and cutting-edge AI technology, boAt seeks to rewrite the narrative, giving women the respect and recognition they deserve in music and beyond.

FAQs

Who is Aishwarya Mohanraj?

Aishwarya was one of the top 10 contestants in Comicstaan and since then has written for shows like Son of Abish, Behti Naak, On Air with AIB, Comicstaan S02 and One Mic Stand.

Is Aishwarya Mohanraj married?

Her husband, YouTuber Aakash Shah is the founder of the marketing agency One Hand Clap and the ex social media head of All India Bakchod.

Seasoned journalists covering interesting news about influencers and creators from the social world of Entertainment, Fashion, Beauty, Tech, Auto, Finance, Sports, and Healthcare. To pitch a story or to share a press release, write to us at info.thereelstars@gmail.com

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Sharan Hegde Just Laid Off 15% Workforce; Cost-Cutting With AI

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Sharan Hedge Just Laid Off 15% Workforce; Cost-Cutting With AI

Sharan Hegde, better known as Finance With Sharan, has over 3 million subscribers on YouTube and 2.7 million followers on Instagram. His entertaining finance videos have probably graced your feed. Sharan channelled his learnings and strength into an unconventional content path, leading to Finance With Sharan. Driven by a mission to simplify finance and make […]

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Best Indian Animation Influencers to Follow on Social Media

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animation creators in india

Animation influencers have become increasingly popular on social media platforms, where they share their creative work, insights, and tutorials. These talented creators not only showcase their artistic skills but also share valuable tips and techniques that can help aspiring animators refine their craft. From tutorial videos to behind-the-scenes glimpses, their content offers a wealth of knowledge. […]

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Meet Bengaluru-Based YouTuber Earning More Than 20 Lakhs Per Month; Ishan Sharma

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Meet Bengaluru-Based YouTuber Earning More Than 20 Lakhs Per Month; Ishan Sharma

Have you ever wondered about the intriguing journey of YouTube star Ishan Sharma and his rise to fame? His journey from overcoming challenges as a student to becoming a renowned entrepreneur is truly remarkable. Through his engaging videos on social media platforms, he has motivated countless individuals to pursue their aspirations. Nonetheless, his journey has […]

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