Congress Social Media Blunders Are Damaging Its Image

One year ago, the Congress party stormed to power in Telangana, riding high on promises and a well-crafted social media campaign that championed its six guarantees. But today, the digital strategy that once worked in its favour has become a major liability. Instead of defending the party and promoting its governance, Congress’s social media team is making costly blunders, embarrassing the leadership and weakening the government’s image.

The latest disaster? An online poll completely backfired, leaving the party red-faced and giving the opposition the upper hand.

Social Media Became Congress’ Own Worst Enemy

It looks like Congress’ social media poll on the Revanth Reddy government in Telangana has backfired badly. The poll on X asked a simple question: Which is better, farmhouse rule or prajala vaddaku palana (Governance to the people)?

More than 90,000 votes favoured farmhouse rule, leaving the party embarrassed. The farmhouse rule is strongly associated with the leadership of former Chief Minister K Chandrasekhar Rao (KCR).

Before launching the poll, Congress seemed to think the public would overwhelmingly choose prajala vaddaku palana, assuming that no one would support the farmhouse governance. However, the results left them red-faced, as the unexpected outcome created a major social media blunder for the party.

Social media is a Political Battleground.

Memes, hashtags, and counterattacks shape public opinion on politics. It’s a space where ruling parties showcase achievements, and opposition parties hit back with criticism. Congress, however, seems to be losing the game, and even its supporters are questioning its digital strategy.

Political circles are filled with criticism, and reports suggest that Congress’s high command is considering removing the social media head to fix the mess.

Is the Congress Digital Wing Working in Isolation?

An article by Swetcha, a Congress-leaning publication, highlighted the deep flaws in the party’s digital and media strategy. The problem isn’t just one failed poll; it’s the entire structure of the social media team.

Let’s look at some key observations:

• The CPRO, digital media team, marketing heads, and communication team are not working together. Instead, they function in isolation, creating disjointed campaigns without impact.
• There is no effort to compile and share positive data about government schemes. Instead of using social media to promote achievements, teams are focused on personal branding and internal politics.

The lack of strong leadership and vision is evident, and frustration is growing within party circles. The once-active online war between Congress and BRS has faded, and the ruling party’s digital presence now seems defensive, confused, and weak.

What Lies Ahead for Congress’ Digital Strategy?

The calls for a complete overhaul of the social media team are getting louder. With internal rivalries, poor execution, and a lack of coordination, the Congress government in Telangana risks losing public confidence if it doesn’t fix its digital strategy soon.

Social media can make or break a party’s image; now, Congress is losing. Will the leadership take action before it’s too late, or will these blunders continue to haunt them even on social media? Only time will tell.