Elon Musk’s X To Launch YouTube Clone for Smart TVs

In a move to challenge YouTube’s dominance and redefine itself as a video platform, the Elon Musk owned X (formerly Twitter)  is set to introduce a TV app for Amazon and Samsung smart TVs this week. According to a Fortune report, the app, which bears a striking resemblance to YouTube’s TV app, is slated for launch soon.

Elon Musk, who took over Twitter last year and rebranded it as X, is determined to revolutionize the platform by enticing users to watch “long videos on a bigger screen.” This strategic move, hinted at since July 2023, aims to enhance X’s appeal to both online influencers and advertisers.

Ambitious Plans to Compete with YouTube

Apart from aiming to rival YouTube, a goal he is steadfastly pursuing, Musk apparently aims to compete with other prominent platforms such as Twitch, Signal, and Reddit, signaling his intent to diversify X’s offerings and broaden its market presence.

X’s Expansion into TV Streaming

X, previously known as Twitter, is undergoing a significant transformation from a text-based messaging service to a key player in the streaming video market. With the launch of its TV app, X seeks to assert its dominance in the living room. Capitalizing on the growing trend of streaming video consumption on larger screens.

Musk’s Vision for Content and Influencers

Elon Musk’s vision for X revolves around media celebrities, online influencers, and video game streaming. Recent deals with high-profile figures like Don Lemon and Tucker Carlson underscore X’s focus on long-form content and exclusive programming.

Attracting Creators with Lucrative Incentives

Musk is actively encouraging content creators to migrate their video content to X by promising enhanced ad revenue streams. Influencers like Mr. Beast have tested the platform, demonstrating its revenue potential, albeit with some skepticism regarding advertising practices.

Challenging YouTube’s Dominance

Competing with YouTube presents a formidable challenge, but Elon Musk’s strategy involves enticing creators with lucrative deals and incentives. X’s focus on long-form content and its expansion into TV streaming. And aim to capture a significant share of the growing market, despite YouTube’s established dominance.

The Growing Trend of TV Streaming

The shift towards TV streaming is evident in recent data, with nearly half of YouTube’s U.S. viewership occurring on televisions. YouTube’s success in this space, coupled with the surge in views of YouTube Shorts on connected televisions. And highlights the importance of catering to evolving viewing habits.