Nikhil Kamath’s Got His Own Podcast, And You Can Too: Here’s How To Get Started With Podcasting

Podcasting is booming in India, offering creators a powerful platform to share their expertise, build communities, and connect with listeners. In recent years, there has been a huge surge in this form of content, with a diverse range of creators exploring various topics and genres. From comedy and news to literature and technology, there’s a podcast for almost every interest. Everyone from Ranveer Allahbadia to Nikhil Kamath has delved into this niche to reach out to a wider audience. Kamath is an entrepreneurial powerhouse, and if he thinks podcasting is the place to be, why shouldn’t you? And with the right platform and approach, you can start your own podcast and do the same too!

Here’s a look at some popular options for Podcasting in India:

Reaching a Wide Audience:

• Spotify: A dominant force in music streaming, Spotify is also gaining traction for podcasts in India, especially among urban listeners.
• Google Podcasts: A widely used app for podcast discovery, Google Podcasts offers access to a broad audience across demographics.

Focusing on Indian Content:

• Pod.one: This free and leading Indian platform provides robust tools for recording, hosting, and distributing your podcast. It also simplifies distribution to other major platforms.
• JioSaavn: As one of India’s most popular music streaming services, JioSaavn has expanded its offerings to include a growing collection of podcasts. With millions of recordings and a user-friendly interface, JioSaavn is a one-stop platform for audio content.
• Mysticadii: Caters to a unique niche – mystical stories and podcasts. Its bilingual format (Hindi and English) allows you to tap into a specific audience segment.
• Gaana: Another popular music streaming service in India, Gaana has entered the podcasting world with a focus on providing a smooth listening experience and personalized playlists. They offer a user-friendly interface and an extensive music library.

Premium Services:

• Audible: Owned by Amazon, Audible is popular for audiobooks but also offers podcasts. It provides a platform for creators to reach a potentially lucrative audience willing to pay for premium content.

Beyond Hosting:

• Timbre Media: This audio production company goes beyond basic hosting. They offer audio production and branding services to help you create a polished and professional podcast experience.

But, before you sign up on any of these podcasting platforms, get your basics in order. Follow these next steps to set yourself up for success as a podcaster in India.

Essential Steps for Podcasting:

1. Define Your Niche: Identify your area of expertise or interest. This will attract a dedicated audience eager for your content.
2. Choose a Name and Branding: Select a catchy and memorable name that reflects your podcast’s theme. Develop a brand identity that resonates with your target audience.
3. Set Up Recording Equipment: Invest in a good microphone, headphones, and a quiet recording space. Consider using a pop filter to minimize background noise.
4. Create a Podcast Outline: Plan your episodes with a structured outline to maintain a clear and organized presentation.
5. Record and Edit: Use recording software to capture audio and then edit recordings to remove mistakes, add sound effects, and improve overall quality.
6. Distribute Your Podcast: Select a platform like Pod.one, Spotify, or Google Podcasts to host and distribute your podcast.
7. Promote Your Podcast: Share your podcast on social media, your website, and relevant online communities. Encourage listeners to subscribe and leave reviews.

Tips for Success:

• Consistency is Key: Publish episodes regularly to keep your audience engaged.
• Engage with Listeners: Respond to comments, messages, and feedback to foster a community around your podcast.
• Experiment with Formats: Try various formats like solo episodes, interviews, and panel discussions to keep your audience interested.
• Monetization Options: Explore advertising, sponsorships, merchandise, and premium content to generate revenue from your podcast.
• Network with Other Podcasters: Connect with creators in your niche for collaboration and cross-promotion opportunities.

By choosing the right platform, following these guidelines, and putting out engaging content, you can successfully turn your podcasting passion into a thriving venture in the growing Indian podcasting landscape.