Instagram Announces Trial Reels For Creators To Test Videos Before Posting

Instagram just announced another new feature for content creators on the platform called “Trial Reels.” This new update is meant to be offering a behind-the-scenes approach to content creation that could potentially help you decide how (or if) you share certain videos. This tool gives you the freedom to experiment without the pressure of immediate judgment from your existing followers.

Head of Instagram Adam Mosseri took to the platform to announce the new feature on Tuesday:

And, users had mixed reactions in the comment section. Indian creator @brown_girl_sushmita gave a thumbs-down to the feature, and @projectme_with_tiffany felt like it was just an extra step. However, many others are excited to try the feature out and see if it helps them do better with their reels. User @officialjessieg suggested that this feature would actually work much better for ads instead and many others (including us) agreed.

For now, here’s everything you need to know about navigating this new update from Instagram.

How Trial Reels Work: Your Step-by-Step Guide

1. Create Your Reel as Usual
   When you’re making a new Reel, follow your typical content creation process. Choose your video, add effects, music, or any creative touches that define your style.
2. Activate the Trial Mode
   Before posting, look for the new “Trial” toggle option. This is your secret weapon for testing content without risking your main feed’s reputation.
3. Understand the Visibility
   Your trial Reel will only be shown to non-followers initially. This means you can gauge audience reaction without your current followers seeing the content.
4. Performance Tracking
   After 24 hours, Instagram provides you with detailed engagement metrics. You’ll see views, likes, comments, and shares, allowing you to make an informed decision about the content’s potential.
5. Sharing Options
   You have two primary routes forward:

• Manually share the Reel with your followers if you like the performance
• Set up an automatic sharing option if the Reel meets certain performance criteria within 72 hours

The Potential Impact on Your Content Strategy

While the feature sounds promising, its true value remains to be seen. On one hand, it offers unprecedented flexibility for creators to test content without risking their carefully curated feed. On the other, it introduces another layer of complexity to content creation.

The ability to experiment without immediate follower scrutiny could be a very useful feature for creators looking to diversify their content. You can potentially identify what resonates with a broader audience before committing to a full post.

Practical Considerations

Keep in mind that the feature is currently being rolled out selectively. Not all creators will have immediate access, and Instagram plans a gradual global expansion in the coming weeks. So, creators in India might have to wait a while as well.

Also Read: Threads New Feed Customization And Other Updates 2024

Is It Worth Your Time?

The ultimate effectiveness of Trial Reels will depend on your specific content strategy and audience. For some creators, it could be a valuable tool for refining content. For others, it might feel like an unnecessary extra step in the content creation process.

Your best approach? Stay curious, experiment cautiously, and let your creativity guide you. The digital landscape is always evolving, and those who adapt quickly often find the most success.

Pro Tip

Remember, while Trial Reels offer a low-risk environment for testing, your core content strategy should remain authentic and true to your brand. Use this feature as a complement to, not a replacement for, your existing content approach.

As with any new social media feature, the real insights will come from creators like you who are willing to explore, test, and share their experiences.