MrBeast makes $250,000 on X, but isn’t too happy

They have been sparring for months now, and now MrBeast has revealed how much he earned from the ‘exclusive video’ he put on X last week, to check if he was going to make great revenues as promised by X’s promoter Elon Musk.

MrBeast takes on Elon Musk’s challenge

In a recent experiment, MrBeast, aka Jimmy Donaldson, took up Musk’s challenge and posted a video on X, explicitly aiming to test the platform’s ad revenue potential. Musk, excited about the endeavor, announced, “First MrBeast video posted directly on 𝕏!” A week later, Donaldson revealed the outcome: his video raked in approximately $260,000 from over 150 million views.

MY FIRST X VIDEO MADE OVER $250,000! 😲

But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience pic.twitter.com/nViVpZbWBb

— MrBeast (@MrBeast) January 22, 2024

On the surface, these results seem promising, especially when compared to the same video’s performance on YouTube over four months, garnering 215 million views. Even in revenue comparison with a recent YouTube video shared by MrBeast himself—earning $167,000 with 99 million views over five days—the X performance appears competitive. However, Donaldson cautioned that the success comes with some caveats.

Is MrBeast happy with X?

Acknowledging the advantage of being MrBeast, he pointed out that the increased attention on his first X video resulted in higher ad rates. Advertisers specifically targeted his video, buying ads and contributing to the elevated revenue. Harley Finkelstein, president of Shopify, even boasted about being the first commerce brand to partner in the ad pre-roll for MrBeast’s X video.

Donaldson emphasized that this scenario might not be typical for other creators on X. The heightened attention and advertiser interest may not be replicated, leading to lower revenue per view for ordinary content.

In an aside, MrBeast has also playfully offered $25,000 for the first 10 followers who repost his video’s milestone and follow him.

I’m gonna give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made)

I’ll pick the winners in 72 hours

— MrBeast (@MrBeast) January 22, 2024

What will MrBeast do next?

While Donaldson remained silent about his future plans on X, Musk is undoubtedly hoping for continued collaboration. Musk envisions transforming X into a robust creator platform to rival YouTube. If the platform fails to win over YouTube’s biggest star, convincing others to invest time and content on X may prove challenging. The experiment’s success hangs in the balance, shaping the narrative for X as it strives to establish itself in the competitive landscape of video content creation.

FAQs

How much did MrBeast make on X?

Jimmy Donaldson, better known as the YouTuber MrBeast, has made over $260,000 in revenue on X (formerly Twitter) after he shared one of his videos to the platform. But he called the figure “a bit of a facade.”

How much does MrBeast spend on YouTube?

In an interview, MrBeast revealed that he spends between $7 million and $8 million a month making videos across his various channels.

How much money does MrBeast make per day?

MrBeast makes an estimated $100,000 each day from YouTube alone and earns roughly USD 390,000 in brand sponsorships on his main channel and USD 150,000 in brand endorsements on his other two channels.