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TTD Takes Strong Action Against YouTube and Meta Management

The world's largest and richest religious organisation, TTD, files cases against social media influencers for spreading false information.

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TTD Takes Strong Action Against YouTube and Meta Management

It’s not new; there is fake and false news on social media, and as misinformation spreads faster than truth, sometimes it harms the essence of what it’s supposed to support. This is exactly what happened when a few social media channels and YouTube influencers twisted facts about the visit of the renowned spiritual scholar Brahmasri Chaganti Koteswara Rao to Tirumala.

Who is Brahmasri Chaganti Koteswara Rao?

Brahmasri Chaganti Koteswara Rao is a highly respected scholar, spiritual leader, and influencer known for his profound knowledge of Hindu scriptures and religious discourses. With a large and dedicated following, he has become a significant figure in the spiritual community, offline and online. His teachings blend wisdom with heartfelt devotion, making him immensely popular on social media platforms, where thousands of devotees share his videos, lectures, and insights. His online presence has helped him reach audiences globally, solidifying his status as one of our time’s most influential spiritual leaders.

The Beginning of the Distortion

Tirumala Tirupati Devasthanams (TTD), the trust responsible for managing the thousands of temples and the world’s richest pilgrimage, had provided clear and accurate details about Brahmasri Chaganti Koteswara Rao’s visit. Initially, the schedule was to give a religious discourse at the Mahati Auditorium in Tirupati after which he’ll move for darshan at the temple. However, following a tragic stampede incident in Tirupati, the TTD requested the scholar to postpone his event. A courteous and understanding Chaganti gaaru agreed to this request and revealed that the date for his discourse would be announced later.

However, despite these clear communications from the TTD, social media channels spread false and malicious stories about the scholar’s visit. These platforms twisted the truth, claiming exaggerated, distorted facts about the religious event. This wasn’t just an innocent mix-up; the spread of falsehoods appeared to be a deliberate attack on the reputation of both Chaganti Koteswara Rao and the TTD. Sources say these channels are linked to organisations that hold an anti-Sanatana Dharma agenda, intentionally spreading misinformation to undermine its values and traditions.

TTD’s Action

Such behaviour didn’t go unnoticed. The TTD officials took a strong stand. Yesterday, they filed a police complaint at the University Police Station in Tirupati against those responsible for spreading these lies. They also approached the Press Information Bureau (PIB) in New Delhi and Vijayawada, urging them to take action. Additionally, the TTD took further action by registering complaints with YouTube and Meta management, demanding the revocation of these channels’ licenses for spreading harmful and misleading information.

The TTD had gone out of its way to make special arrangements for Chaganti Koteswara Rao’s visit. Biometric access for the Srivari darshan and transport through battery vehicles, but saw all their efforts mocked by the false reports online. Yet, despite all the special arrangements, Chaganti opted to have darshan through the Vaikuntham Queue Complex. He wanted to feel like a common devotee, rejecting the privileges.

Why the Spread of Fake News Matters

The situation raises a crucial question: Why do some individuals deliberately spread falsehoods? Social media channels are the go-to source for information today, but with such influencers and creators comes irresponsibility. Some influencers spread false narratives to gain views, likes, or followers or could be deliberate actions. These actions can be deeply damaging, especially when they target respected figures or sacred places. The misinformation not only hurt the reputation of Chaganti Koteswara Rao but also created unnecessary confusion among devotees.

The TTD’s warning was clear: anyone involved in spreading malicious rumours would face legal consequences. Those responsible for curating content must take accountability for what they share. Deliberately distorting facts for personal gain or to fuel hatred is not only unethical but also illegal.

Social media must be used responsibly. It is a tool that can either build or destroy. And in this case, the destruction of trust and respect is what these malicious news stories have done. The TTD’s action serves as a wake-up call to all who think misinformation doesn’t have consequences.

Let this be a lesson.

To all those spreading false news, especially about revered individuals and sensitive issues, is never the right choice.

Tirumala Tirupati Devasthanams stood strong in this case to remind us of our responsibilities before using social media platforms. No matter how much they twist it, the truth will always find its way.

Vidhathri is an investigative journalist, writer and documentary filmmaker with over 5 years of experience. He worked across various media including the Sunday Times, The Indian Express, BBC, and Sky News across print and television. He's currently exploring the world of social media.

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