Senco Gold and Diamonds, the Indian retail chain, has made a significant stride in supporting the LGBTQIA+ community with the launch of the anthem “Pehchaan” in collaboration with Sushant Divgikar, aka Rani KoHenur. The anthem, a powerful expression of self-identity, not only resonates with the community but also provides a deeper understanding of the singer’s disposition and personality. This anthem has had a profound impact on the LGBTQIA+ community, providing a voice to their struggles and a platform for their self-expression.

Sushant’s Role in Senco Campaign

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A post shared by Senco Gold & Diamonds (@sencogoldanddiamonds)

Being the voice of this campaign has been a significant milestone for Sushant and it displays the underlying declaration of self-identity unapologetically. The simple two-and-a-half-minute video acts as a symbol of a lament as well as a joyous declaration of their personality. The bold lyrics by Rohit Joshi and composition by Nishith Hegde and Ashwin Shriyan summarize the true essence and struggle that the community faces. The symbolically accurate lyrics pay tribute to the fire blazing within and the drive that keeps them motivated to fight for the rights and opportunities that they deserve. The mesmerising symphony of individuality is displayed as Sushant stands tall in authentic glory.  

The Brands Perspective:

The director and head of marketing and design at Senco Gold claims that music united people in the same way that advocacy did, bringing people together to fight for a better world. They drove this campaign with the insight that an individual’s journey of self-discovery and finding their sexual orientation and unique preferences. He added that through powerful storytelling and vibrant sounds of acceptance and self-discovery.

People’s Perspective

The video has already gained 239K views in eight days on YouTube and 617K on Instagram. Although the campaign has received mixed responses, it has also managed to strike a chord with a progressive-minded audience who chooses to support individuality and respect preferences. The campaign, with its powerful message and vibrant sounds of acceptance and self-discovery, has successfully uplifted and empowered the “Pehchaan” of the LGBTQIA+ community. This success is a beacon of hope for a more inclusive and accepting future.

DIY home decor influencers on social media have hacks that inspire you to transform your homes. Simple transformative ideas and artifacts placed aesthetically go a long way in making a simple home an artistic one. Furthermore, Here are some influencers we love who transform interiors with their hacks. 

Influencers Inspiring through DIY & Decor Hacks: 

Sandhya Majji @pinkpebblehome

Instagram Followers: 90.9K

Sandhya Majji is a home decor blogger who makes classy decor videos. A former programme manager with Dell.

Sandhya is not just about home decor. She’s a travel enthusiast, documenting her adventures @pinkpebble, and a dedicated fitness enthusiast. Besides, Her diverse interests make her a well-rounded guide to all things home decor. Furthermore, Did we mention she’s a state level hockey player too? 

Easy DIY Home Decor Hack by Sandhya:

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A post shared by Sandhya Majji / Home Decor Blogger (@pinkpebblehome)

Meenakshi Singh @decor_miniz

Instagram Followers: 255K

Meenakshi Singh is a product stylist and content creator based in Bhubaneswar, Odisha. She loves DIY home decor and lifestyle blogging and is also a mom blogger for her baby girl. Besides, She does product reviews that enhance her home with beautiful home decor pieces. Furthermore, She has collaborated with Window Deco, Amazon Home India, and Home Monde Lifestyle to name a few.

Here is how she styles her home with this DIY tealight diya:

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A post shared by Meenakshi Singh – HOME DECOR | DIY (@decor_miniz)

Sunita Rawat @sunitas_creative_world

Instagram Followers: 66.7K

Sunita Rawat is passionate about home decor, DIYs, art and crafts. She also has a flair for creative jewellery design. However, She loves making aesthetic articles that add to her home decor.

Sunita currently has 258K Subscribers on YouTube. Moreover, where she regularly updates her fans with DIY hacks and artistic ideas to spruce up their homes.

Here is a DIY dream catcher made by Sunita in collaboration with Hobby India Official:

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A post shared by Sunita Rawat – Creative Jewellery Designer (@sunitas_creative_world)

These DIY Home Decor Artists know how to make a home look incredible. Moreover, check their accounts and follow them to get inspiration for your home with DIY hacks. 

On the 10th International Yoga Day Habuild.in, a startup from Nagpur created a world record on June 21, 2024. The co-founder of Habuild, Saurabh Bothra, focuses on consistency in Yoga to create a healthy lifestyle. On International Yoga Day, he set a world record by performing yoga with 5,99,162 people online on YouTube Live.

To promote healthy living and create excitement about performing yoga on International Yoga Day, Saurabh conducted a 21-day free yoga challenge before World Yoga Day.

Saurabh Bothra, an engineer from IIT-BHU, is following his dual passions of Yoga Training and Content Creation through Yoga.

In the world of wellness and creativity, Saurabh has found his sweet spot!

From 2014 to 2020, he traveled across India, teaching Yoga and volunteering in cities like Mumbai, Kanpur, Banaras, Delhi, Pune, and many more.
In these years of yoga training, he has realized the importance of building habits as they directly influence our lives. His love for fitness is at the next level. He is on a mission “To enhance everyone’s well-being by fostering healthy habits.”

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A post shared by Saurabh Bothra | Yoga (@bothras_)

He loves creating Yoga and Fitness content on YouTube and sharing his thoughts and expertise on health, fitness, and wellness. Moreover, all to make exploring these topics easier and more enjoyable.

With a decade of experience in Yoga training, his journey led him to his startup, Habuild. Today, they have crossed 1 Million Subscribers on YouTube and 67K followers on Instagram. He considers himself an artist of adaptation. He borrows wisdom from everywhere, learning to bring the best together. Habuild is a beautiful fusion of the best insights he has gathered.

In Habuild, Bothra offers programs such as Yoga Everyday, Ayurvedic Detox, Mindful Journaling, Marma Healing, Her Health Matters. However, Sessions on Women’s Wellness, Kitchen Gardening, and many more.

The aim of providing free yoga for 21 days is to build a habit of working out. Once they know they can be regular in it, a paid subscription will be offered.

This Wellness and Yoga platform also intends to plant 25,000 trees owing to the number of referrals received. The team promised to plant 1 tree for every 5 referrals received before the day of creating the Yoga Day World Record.

With a joyous attitude, Saurabh told the media, “This time, my expectations were surpassed. Nearly six lakh people joined the challenge. Furthermore, with around two lakh participants showing up for the morning batch alone at 6:30 am! I am immensely grateful to everyone who participated in the challenge shared the challenge details. Besides, with their loved ones, and continue to trust us. It is because of you that we could make this world record possible. Yoga is creating a significant global impact, and now is the time to make it a habit. Our ultimate goal is to make yoga a household staple in the world of exercise. The theme for Habuild.in the 21-day Free Yoga Challenge is #HarGharYoga. However, a reflection of our mission to make yoga accessible to everyone. This is just the beginning!”

In the last year, Habuild has had people from over 92 various countries across the world perform and build a habit of doing Yoga with Habuild in countries like India—1 Tier, 2 Tier, and 3 Tier Cities, North America, Singapore, and the Middle East. This ongoing yoga challenge commenced on June 10, 2024. Moreover, it remains open to all participants, free of cost, until June 30, 2024.

World Records Union adjudicator Richard Stenning recognized Saurabh’s achievement.

Habuild had created a similar record on International Yoga Day in 2023. Furthermore, where their number stood at more than 1.5 lakh.

“On January 12, we celebrated Swami Vivekananda Jayanti. He strongly believed in ‘Charaiveti’ which means ‘keep going’. Hence, we purposely chose this day,” said Saurabh.
The yoga challenge commenced on January 2 and will conclude on January 22. “The conclusion of our 21-day challenge coincides with the country’s celebration of the Ram temple ceremony. To make this occasion more special, we are organizing a meditation session titled ‘Ram Dhyan’ where individuals from all walks of life can come together in unity,” said Saurabh.

Saurabh Bothra, the founder of Habuild, is a change-maker in society. His aim is to promote a healthy lifestyle by practicing Yoga regularly. Building a team full of Yogis is Habuilds goal. There is no funding involved from any investors.